BRAND HOMEBASE:

Bodine White

Welcome to your brand homebase! Click here to view your full homebase folder.

This is your one-stop-shop for all information, files, downloads, and resources connected to your brand.

You are the only person (outside of the Hoot Design Company team) who has password-protected access to this page. You may share your password with anyone on your team who needs firsthand access as well. But be careful – anyone with your homebase password will be able to view and download your brand assets.

BRAND VISION BOARD

We illustrated the essential style of Bodine White in your vision board. See the screenshot on the right.

Throughout our creative process, your vision board served to guide our creation of the essence of the Bodine White brand.

YOUR LOGOS

Quickly and easily access the logo files you need.

Below you'll find links to both your logos and icons in multiple file types. We've also included special notes on file types below to explain the difference between PNG, EPS, and PDF files.

If you ever come across a different file type or a specific size that you need, please let us know. We'll be happy to send it your way.

RASTER FILES FOR WEB:

Raster images, like PNGs and JPGs, will pixelate if they're stretched too large. PNG (pronounced "ping" or "P-N-G") is the best file type for displaying your logo on the web because PNGs are compressed using lossless compression and they retain crisp edges. Additionally, the PNG file type allows for either a transparent background, which JPGs do not support. You'll find logos and icons with both transparent backgrounds and white backgrounds below.

PNG files are suitable for any digital purpose if they are not enlarged beyond their original dimensions. Additionally, PNG files may be printed on inkjet or laser printers.

Main Logo

Logo Variation 1

Logo Variation 2

VECTOR FILES FOR PROFESSIONAL USE:

EPS ("encapsulated PostScript") files are vector files, which means they can be made infinitely large or small without pixelating. However, EPS files should be used only for professional printing or design purposes where vector files are needed.

EPS

PDF FILES FOR PRINTING:

PDF ("portable document format") files are intended for professional printing purposes. This PDF file is saved in a CMYK colorspace, which means it is only appropriate for professional four-color printing and is not approved for digital or web display.

PDF

FINAL BRAND STYLE BOARD

Your brand style board pulls together all elements of the Bodine White brand, such as your final logo, final icon, brand color palette, brand typefaces, and photo styling inspiration.

Use your brand style board to visually communicate the essence of the Bodine White brand.

FONTS

Please download and install each of your brand fonts so that you always have access to them when creating content for your brand.

Quincy | Magdelin

BRAND COLORS

These are the only colors approved for use in branding materials.

Below you'll find the CMYK and hexadecimal equivalents for each of your brand colors.

CMYK colors are values specified for the amounts of cyan, magenta, yellow, and black ink used in traditional four-color printing processes; you will use these CMYK values when working with a traditional printer.

Hexadecimal colors (also called hex colors, hex values, or hex codes) are six-character "codes" preceded with a # that computers "read" to make colors appear on your screen. Use these hex values when specifying colors on the web or on a computer, like for specifying your exact brand colors in Microsoft Word, PowerPoint, or other softwares, or in web applications, such as customizing a Google Spreadsheet.