BRAND HOMEBASE:
Relevance
Welcome to your brand homebase! Click here to view your full homebase folder.
This is your one-stop shop for all information, files, downloads, and resources connected to your brand.
You are the only person (outside of the Hoot Design Company team) who has password-protected access to this page. You may share your password with anyone on your team who needs firsthand access as well. But be careful – anyone with your homebase password will be able to view and download your brand assets.
BRAND VISION BOARD
We illustrated the essential style of Relevance in your vision board. See the screenshot on the right.
Throughout our creative process, your vision board served to guide our creation of the essence of the Relevance brand.
YOUR LOGOS & ADDITIONAL BRAND ASSETS
Quickly and easily access the brand assets you need.
Below you'll find links to both your logos, icons, and additional brand assets in multiple file types. We've also included special notes on file types below to explain the difference between PNG, EPS, and PDF files.
If you ever come across a different file type or a specific size that you need, please let us know. We'll be happy to send it your way.
RASTER FILES FOR WEB:
Raster images, like PNGs and JPGs, will pixelate if they're stretched too large. PNG (pronounced "ping" or "P-N-G") is the best file type for displaying your logo on the web because PNGs are compressed using lossless compression and they retain crisp edges. Additionally, the PNG file type allows for either a transparent background, which JPGs do not support. You'll find logos and icons with both transparent backgrounds and white backgrounds below.
PNG files are suitable for any digital purpose if they are not enlarged beyond their original dimensions. Additionally, PNG files may be printed on inkjet or laser printers.
Primary Logo Folder
Primary Logo - Full Color
Primary Logo - Digital Landscape
Primary Logo - Type
Primary Logo - Authority Crimson
Primary Logo - Visibility Rose
Primary Logo - Blue Light
Primary Logo - Transparent
Logotype Folder
Logotype - Full Color
Logotype - Digital Landscape
Logotype - Type
Logotype - Authority Crimson
Logotype - Visibility Rose
Logotype - Blue Light
Logotype - Transparent
Logomark Folder
Logomark - Digital Landscape
Logomark - Type
Logomark - Authority Crimson
Logomark - Visibility Rose
Logomark - Blue Light
Logomark - Transparent
Graphic Elements Folder
Digital Landscape
Type
Authority Crimson
Visibility Rose
Blue Light
Transparent
VECTOR FILES FOR PROFESSIONAL USE:
EPS ("encapsulated PostScript") files are vector files, which means they can be made infinitely large or small without pixelating. However, EPS files should be used only for professional printing or design purposes where vector files are needed.
EPS Folder
Primary Logo
Logotype
Logomark
Graphic Elements
Visual Identity System
Your visual identity system pulls together all elements of the Relevance brand, such as your final logo, final icon, brand color palette, brand typefaces, and photo styling inspiration.
Use your brand style board to visually communicate the essence of the Relevance brand.
FONTS
Please download and install each of your brand fonts so that you always have access to them when creating content for your brand.
BRAND COLORS
These are the only colors approved for use in branding materials.
Below you'll find the CMYK and hexadecimal equivalents for each of your brand colors.
CMYK colors are values specified for the amounts of cyan, magenta, yellow, and black ink used in traditional four-color printing processes; you will use these CMYK values when working with a traditional printer.
Hexadecimal colors (also called hex colors, hex values, or hex codes) are six-character "codes" preceded with a # that computers "read" to make colors appear on your screen. Use these hex values when specifying colors on the web or on a computer, like for specifying your exact brand colors in Microsoft Word, PowerPoint, or other softwares, or in web applications, such as customizing a Google Spreadsheet.
Authority Crimson
C=0 M=88 Y=100 K=0
HEX #ef4623
Blue Light
C=65 M=10 Y=23 K=0
HEX #4fb2c1
Digital Landscape
C=22 M=12 Y=98 K=0
HEX #d0c82e
Transparent
C=6 M=6 Y=10 K=0
HEX #ede8e0
Type
C=71 M=67 Y=64 K=75
HEX #201e1e
Visibility Rose
C=0 M=40 Y=41 K=0
HEX #f9aa8e
Brand Being Manual
Your Brand Being Manual pulls together all elements of the Relevance brand,
including brand heart, brand positioning, and brand identity.
Brand Heart
Brand Heart is the compass for all future business decisions. It aligns the vision, purpose, and values that translate to your team and customers. Once values are defined we would operationalize these --when you do this, it helps create a roadmap for building culture and attracting the best talent.
Brand Positioning
Positioning starts with a deep discovery to understand more clearly your unique point of difference, your belief statement, and your target market. Through positioning, we would use the power of storytelling to humanize your target so you can scale your brand.
Brand Personality
Craft the design system and tone that creates instant attraction for the right client. Visuals are the silent ambassador of your brand. When used in conjunction with the right voice, a brand perspective emerges that speaks to your ideal customer and employee.
