BRAND HOME BASE:

Truman Wealth Advisors

Welcome to your brand home base!

This is your one-stop-shop for all information, files, downloads, and resources connected to your new brand.

You, dear client, are the only person outside of the Hoot team who will have password-protected access to this page. You may share your password with anyone on your team who needs firsthand access as well. But be careful – anyone whom you give the password will be able to view and download your brand assets.

Without further ado, let's get started!

BRAND VISION BOARD

We established the Truman Wealth essential style to be a unique blend as illustrated in the screenshot of your Brand Vision Board at right.

Throughout our creative process, your Brand Vision Board served to guide our creation of the essence of the Truman Wealth brand.

YOUR FINAL LOGOS

You'll always be able to access the logo files you need quickly and easily from this page.

Below you'll find links to both your Full Color Logo and Brand Icon in multiple file types. We've also included special notes on file types below to explain the difference between PNG, EPS, and PDF files.

If you ever come across a different filetype or size that you need, please let us know! We'll be happy to send it your way.

RASTER FILES FOR WEB:

Raster images, like PNGs and JPGs, will pixelate if they're stretched too large. PNG (pronounced "ping" or "P-N-G") is the best filetype for displaying your logo on the web because PNGs are compressed using lossless compression and retain crisp edges. Additionally, the PNG filetype allows for either a transparent background, which JPGs do not support. You'll find both transparent backgrounds and white backgrounds below!

The PNG files below are suitable for any digital purpose if they are not enlarged beyond their original dimensions. Additionally, PNG files may be printed on inkjet or laser printers.

Full color full logo, transparent background

SubLogo, transparent background

Full logo—TIFF • Download TIF

Patterns

Geometric

Lines

Quilted

VECTOR FILES FOR PROFESSIONAL USE:

EPS ("encapsulated post-script") files are vector files, which means they can be made infinitely large or small without pixelating. However, EPS files should be used only for professional printing or design purposes where vector files are needed.

PDF FILES FOR PRINTING:

PDF ("portable document format") files are intended for professional printing purposes. This PDF file is saved in a CMYK colorspace, which means it is only appropriate for professional four-color printing and is not approved for digital or web display.

FINAL BRAND STYLE BOARD

Your final Brand Style Board pulls together all elements of the Truman Wealth brand, such as your final logo, final icon, brand color palette, brand typefaces, and inspiration photos.

Use your Brand Style Board to visually communicate the essence of the Truman Wealth brand.

Fonts, available for purchase on Typekit

Craw Modern
Park Lane
Serenity

BRAND COLORS

These colors capture the spirit of your brand and are the only colors approved for use in branding materials.

Below you'll find the CMYK and hexadecimal equivalents for each of your brand colors. CMYK colors are values specified for the amounts of cyan, magenta, yellow, and black ink used in traditional four-color printing processes; you will use these CMYK values when working with a traditional printer. Hexadecimal colors (also called hex colors, hex values, or hex codes) are six-character "codes" preceded with a # that computers "read" to make colors appear on your screen. Use these hex values when specifying colors on the web or on a computer, like for specifying your exact brand colors in Microsoft Word, PowerPoint, or other software, or in web applications, such as customizing a Google Spreadsheet or Twitter profile.